Brooks Sneak Peak Spring 2012

Video Transcript

Scott: This is Brad and Scott from Brooks. This is the… January?

Brad: January introduction of the pure project.

Scott: Yeah, the pure stuff, coming from Brooks which people are starting to talk about. This is a sneak peek to some of the colors and what’s going on. What we were talking about is…what’s the name of this one that has a little more?

Brad: That’s the Cadence.

Scott: The Cadence is a shoe that’s going to have a stiffer durometer or what do you call it?

Brad: It’s going to have a softer durometer on the lateral side, and a regular durometer actually on the medial side.

Scott: It’s going to be less there kind of support…

Brad: We feel like that is the style that the customer that’s in a stability shoe could…if they want to feel a little more on the run they could easily do that.

Scott: It’s a good first step.

Brad: Pretty secure that they would not get injured.

Scott: And everything is four millimeter drops.

Brad: Exactly.

Scott: What are the ounces on these babies?

Brad: I got all that information, like for instance…

Scott: They are all the right weight here.

Brad: All the right weight. For instance, starting on the men’s side, the Connect over here is 7.2 ounces, the women’s 6.5. The Flow here is a neutral but a little more under the foot, with an 18-14 offset, is 8.7 ounces on the men’s side, 7.5 on the women’s. The Cadence which then is the one we just talked about with the structures; men’s 9.5 ounces, women 8.3. Then the Grit which has offsets of 15-11 is men’s 8.9 ounces, women’s 7.6 ounces.

Scott: So a trail version, peeps. Watch out.

Brad: A little more of a concave shape to it. It’s really going to hug the trail nice, as most of our trail stuff. Scott, you’re influential in kind of getting things in the shoe that he likes and he wants.

Brad: Taking where the four foot striker mid foot striker or heel striker, getting a little closer to that center of the ankle bone joint. That just sets up the alignment to start with. Then you’ve got the toe flex, again, mainly a little bit different in one from the other. Here on the Connect though, you can see a very significant toe flex with the open spaces. We talk about it as being for both flexibility and then to make that big toe independent of the other toes. Anatomical last, so more the shape of your foot; all of them to some extent are going to have a nab band, too. Even in these pins it’s then anchored in to the mid sole. You’ve got this nab band which just gives you a real nice wrap.

Brad: We talked about then the material of the mid sole is BioMoGo. The regular midsole material we use in all of our shoes mixed with DNA which then is what in most of our shoes have to some extent in the heel and the forefoot, and in our best shoes from heel to toe. This has it in the entire mid sole. Pretty much you’ve got the most iconic, would you say, of the collection which is the Connect, because it’s the lightest weight and the lowest profile.

Scott: Most flexible.

Brad: Most flexible, yeah. If somebody really wants to feel, really wants to get the experience, that would be the shoe. If you want a little more of kind of a transition from your regular, whatever you train in but still feel, then you’ll go with either the Flow or the Cadence with just a little bit wider base, just a little bit more under the foot as would be with a 14-10 offset versus an 18-14 offset. You’ve got the Cadence which does have the stability built in to the mid sole and then very, very light weight low profile trail shoe which I love the grip.

Brad: We’ve gotten in to finally…we’ll always be introducing newness in the neutral shoes in June. The stability category will be around the first of the year between say for instance the Adrenaline in November, the Trance in January and the Ravenna in February. Then the motion control shoes, always newness in October. This is strictly just a color update of the Ghost four. Not much difference between the Ghost three and the Ghost four; mainly what we added was those mega flex groups. Other colors of the shoe we are shipping right now. Most from platform. Now, going forward there’s going to be one more category which is going to be this guidance category so for instance in the neutral you’ve got the maximum toe sprung, the guidance which is actually just the Ravenna. We say in the catalog half toe sprung and then in reality…

Scott: Toes sprung meaning flexibility is what you’re talking about.

Brad: No. More of the shape of the [inaudible 00:05:41]. For instance, if this was the Adrenaline, the difference would be we took the forefoot, shaved off a little bit on the bottom and stacked it on the top. That’s the difference between a stability shoe with us and the neutral shoe. It’s scraped off the bottom. It has more of a rocker sort of forefoot.

Scott: That’s more toe sprung is more rocker?

Brad: Right.

Scott: Does that feel quicker to people? I mean the transition is faster to toe off.

Brad: It’s obviously faster. What we did…the difference between the Ravenna 2 and Ravenna 3 is it’s not quite as sprung. It’s kind of in between our neutral shoes and our stability shoe. It also will have those mega flex grooves, a little more posting. Oh, and this is the first time it gets DNA, so it’ll have anatomical DNA. And these are strictly color updates of the green Silence. In reality all three of these shoes, the T7 Racer, the Racer ST5, and the green Silence are…same tooling that they were from the get go.

Actually, we have made some changes to the uppers in the T7 and the Racer ST5, but as far as where the overlays are but the tooling; in other words, the midsole and the outsole are the same. Same thing with the green Silence here; 0.5 ounces. They were actually wired, too, so that’s the second version of that $100 price point.

Scott: Three point five ounces. I get these faster. Maybe.


Brad: Here we are doing men’s and women’s where the wire is unisex only. This is called the Eliminate. Got the spring spot.

Scott: Full flexplate [SP] all the way through.

Brad: What we’re calling a tube FX [SP] so it wraps the foot nicely as far as coming up on the sides. These are all…three of these…$100 price point.

Scott: [Inaudible 00:08:13] and a hundred people if you buy enough or if you want to run 711 I should say.

Hey, guys. This is Scott from Runbl. I just want to give you a critique or a finalized statement of what we found out when Brooks was here last time. One of the things we talked about in the video was toe sprung. What I can tell you of toe sprung, hopefully this is going to be a good enough example is when they are in a neutral shoe that they are talking in Brooks, you are going to find this curvature as more aggressive in a neutral shoe, because they are playing on someone on a pretty fluid foot fall from heel to toe. What it does is it gives you a little more action, a little more rocky chair motion. It just feels a little quicker to you. And you’ll see that more aggressive in neutral and when they go to slight stability or guidance and then they go into stability, this is a Brooks Adrenaline, you’ll see this decrease a little bit from what you see in the neutral cushion shoes.

Then you go to the granddaddy, the Brooks beast and you obviously see a difference there. It’s going to be a little flatter motion. It’s more stable for someone that has more issues with over pronation or how much they over pronate or the Brooks beast that’s the big guy rolling that and he’s not caring so much about if he’s toe sprung and feeling quick as much as if he’s staying healthy and able to work out.

That’s one thing they talked about. Another thing they talked about was DNA. DNA, if I give you…instead of just taking the little hydrophil [SP] packets of gel like substance they use in the heal and the toe box, they are putting in DNA, which is really if you took corn starch and water and you stick your finger in it, your finger will go through it. But if you hit that super hard with your hand, it becomes more supportive throughout.

What they’re doing with that is places where you come down and hard is going to give you some cushion but as you roll through it nice and smooth with a foot that’s wider on there, it’s going to be more supportive heel to toe. They are starting to use that DNA in a lot of their shoes; sometimes just in sections and sometimes all the way through the whole shoe. And the last thing is flex screws. One thing they’re starting to do on a lot of their new stuff, these places where you see flex screws they’re rounding those screws on the inside instead of just cutting them like with a steak knife or something. They’re rounded and what that’s doing is holding the structure in the shoe pretty well, but it’s also making it more flexible. When you find it more flexible, it feels more responsive and it feels smoother to you.

Those are really three things that are coming into spring 2012 that you’ll start to see. If you have questions on what has what, email us. We’ll tell you. We know, we’ve got the documents. We have the info, so get a hold of us